August 18th 2023
Volume 02
Welcome back to the weekly weigh-in presented by Gym Launch. Our job is to stay on top of the buzz in the fitness industry to deliver the most up to date information to our members. Now, we're sharing the highlights with you every Friday.
If you’ve ever felt terrified to raise your prices– maybe this news will make you feel a bit better. The two most expensive gyms in the United States are EXOS in Phoenix Arizona, and E by Equinox in New York City.
EXOS comes in first place with a whopping $30k/year membership cost, or $2,500/month. What you get with that price tag is top notch equipment, the latest technology in injury detection, equipment that automatically tracks your progress for you, personalized training, guidance from a dietician, and post workout therapeutic massages. Who is working out here? EXOS has partnerships with major sports teams and brands such as Adidas and the NFL, as well as the public.
E by Equinox is close behind with a $26k/year membership rate. If Equinox is not high end enough for you, they have opened E on Madison Avenue as a luxury experience, shown in the photo above. (Yes, that's a gym not a 5 star hotel). E only has about 50 members, allowing for a private training experience.
So what can we learn from these mega posh gyms? People are willing to pay a premium price for a premium experience.
So, if we're no longer tweeting... are we X-ing? Posting an X? No one is sure, but what is important is that you make sure to update your link icons on your website. Change your Twitter links to X links. And Download Threads (Instagram's version of Twitter with a similar black and white logo), to not miss a single audience. Because none of this is at all confusing.
We sometimes forget that sports are a business until headlines like this one make the news. James Harden came forward at an Adidas press event in China to call out the Philadelphia Seventy Sixers organization, and President Daryl Morey stating, “Daryl Morey is a liar and I will never be part of an organization that he's a part of”.
These allegations come after Harden was verbally promised a long term max deal after last year's trade to the Seventy Sixers. However, that did not come to fruition and instead Morey convinced Harden to take a pay cut for the first year in exchange for the promise of a long term contract. After still not receiving the contract he was promised– Harden took to the public to air his frustrations with the organization.
Harden is not the only player to request a trade, and be denied. His public denouncement of the Sixers Organization could spark a bigger conversation around the future of NBA players and how they can or cannot direct the trajectory of their own careers. It’s also a good reminder that as employers, how we treat our employees matters.
Being a wife, mom, and operator of multiple businesses, means my time management has to be on point if I want to have it all (and I do). There are 7 hacks that I have found to be a game changer in me and my family's lives.
⚔️ Ray Dalio is bringing some great advice to those of us who manage people in this X post.
⚔️ Need a laugh? Check out this blog on GymOwners.com. P.S- no Gym Owners were meant to be harmed in the writing of this blog.
⚔️ Alex Hormozi’s newest book “$100m Leads” will be released this weekend following a live virtual event tomorrow, Aug 19th. Check it out here.
