Growth
If you're running ads, chasing leads, and praying your EFTs cover rent — and somewhere between your fifth 16-hour day this week and a stack of unpaid bills, you typed “is Gym Launch legit” into Google — I got you.
Let’s answer this once and for all. No fluff. No guru smoke and mirrors.
Gym Launch is not just legit. It’s a complete game-changer — if you’re willing to work.
Here’s the full breakdown on what Gym Launch is, how it works, what people get wrong about it, and whether it’s right for you and your gym.
Gym Launch is a business framework and coaching program created by Alex Hormozi, designed to help gym owners go from “barely breaking even” to building high-profit, scalable, and sustainable fitness businesses.
Instead of focusing only on getting more leads (which is where most coaches stop), Gym Launch builds the full machine:
And it’s not just theory — it’s tested, refined, and battle-hardened across 1,500+ gyms in the U.S., UK, Canada, Australia, and beyond.
Before Alex Hormozi became a multi-millionaire and author of Gym Launch Secrets, he was you — a gym owner sleeping in his facility, brushing his teeth in public restrooms, and scrambling to cover rent.
He sold his condo, left a high-paying job in D.C., and opened a gym in California thinking passion and hard work were enough. He was wrong.
Working 16-hour days. No real systems. No pipeline. Living on protein bars and stress.
The turning point? Realizing that “hard work isn’t enough if your model is broken.”
So he started testing. Selling. Failing. Iterating. And what came out of the trenches is the Gym Launch model — a repeatable, data-driven system to build a real business in fitness.
Most fitness marketing is focused on gimmicks — cheap leads, free challenges, and “get 100 new members in 30 days” kind of stuff. But here’s what Gym Launch figured out:
You don’t need more leads. You need a model that turns leads into cash — fast.
Gym Launch flips the game:
Let’s break this down like Alex Hormozi does in Gym Launch Secrets:
Gyms rely on low-barrier offers (like 21 days for $21), spend $1,500 on ads, close a few, and hope they stick. They usually don’t. Net gain = zero.
Even when classes are packed, most gyms still lose money. Why? Because low prices + high fixed costs + limited class capacity = a financial ceiling you can’t break through.
The average gym loses 10% of members per month. Most gyms spend all their time chasing new members just to replace the ones they lose. It’s a hamster wheel from hell.
Here’s where the model shines:
Let’s address the elephant in the room: Why do some people think Gym Launch is a scam?
“50K/month in 90 days” sounds wild — until you meet someone who did it. And there are plenty of them. Check out these case studies.
Gym Launch gives you the playbook, but some gym owners still sit on their hands. If you don’t follow the system, it won’t work. Period.
The Gym Launch model requires you to actually sell — not just “hope they sign up.” If you hate sales, you’ll resist it. But that doesn’t make it a scam. It makes it a mirror.
Josh P. was charging $49/month and struggling. Gym Launch helped him raise rates, switch to a 28-day billing cycle, and implement the 6-week challenge model. Within a year, his gym went from $7K/month to $45K/month, with $30K+ in recurring revenue.
Kirk H. was about to miss payroll. After implementing the Gym Launch pricing and acquisition model, he went from losing money to netting $4,000/month profit — in one week.
Hundreds of others have gone from 100 members at $100/month to 250 members paying $200–$600/month — completely transforming their business and life. See more real case studies here.
Let’s be real — this is not for everyone.
Don’t waste your time if:
But if you’re ready to step up, do the work, and run your gym like a real business, this is the cheat code you’ve been looking for.
Yes. Unequivocally.
But it’s not magic. You don’t just sign up and get rich. You apply the systems, follow the scripts, raise your standards, and do the work.
If you’re stuck in that “barely breaking even” zone, burning out trying to grow a business on passion alone — this is the lifeline you didn’t know you needed.
You don’t need to sign a contract to start seeing results. Here are 3 moves straight out of Gym Launch Secrets you can implement this week:
Stop selling 21-day cheapies. Create a 6-week challenge with a $500–$600 price point, and offer a refund if they hit their goal.
Sell a defined-end program (like 3x/week, 6-week challenge) at a premium price. After that, drop to continuity pricing.
Clarify. Label. Overview. Sell the vacation. Explain concerns. Reinforce. Follow the script, and you’ll 2–3x your close rate.
Grab your copy of The Gym Launch Secrets Book here. Written by Alex Hormozi, this is the full blueprint that allows Gym Owners to dive into the strategies that have transformed over 6,000 gyms and counting.
Check out our full YouTube Channel for more information on how Gym Launch can help you build a wildly profitable business.
