Meet the Team

Cale Owen
Chief Executive Officer

Maggie Owen
Director of Operations

Alex Hormozi
Founder

Leila Hormozi
Founder

Ed Turney
Director of Growth

David Dunham
Director of Product Services
Want to join the team?
Learn More
Cale Owen
Chief Executive Officer

Maggie Owen
Director of Operations

Alex Hormozi
Founder

Leila Hormozi
Founder

Ed Turney
Director of Growth

David Dunham
Director of Product Services
Want to join the team?
Learn MoreWhat It Takes
What does it take to be part of Gym Launch? What do we require from our employees to make sure they provide the standard of excellence that we demand? The Gym Launch team only has A-players that are focused solely on our clients. That means they need to be rock stars that put everything they have into making sure our clients truly have world-class products and service.
Our team doesn’t tolerate mediocrity from each other or the products we create for our clients.
Our team is:
- Relentless
- Obsessive
- Driven
- Innovative
- Highly Experienced
- Curious
Our Culture
What makes Gym Launch culture so special? It’s really quite simple. We all share the same core values and go to incredible lengths to make sure our clients have what they need to succeed. Whatever we do, we all pursue the same goal:
Not to fish for you, but teach you how to fish for yourself. To give you every single insight we discover. And despite the fact that we hold nothing back from our gyms, everyone stays because they can’t wait to see what we discover next.

What we believe
We teach gym owners step-by-step how to convert their existing brick & mortar gym model into a more profitable model with tested best practices for acquisition, ascension, and retention Then, we continue to test new strategies to increase profitability and find new ways to get customers while providing a community of support.
We believe that showing them how to create a successful business model instead of doing it for them will create a long-lasting relationship that is good for all of us.
